Consumer experience (CX): key to the success of your business
How to implement the consumer experience practice in your business?
No matter the size of your occupational, knowing the
consumer experience is vital to retain and acquire more customers. A simple way
to integrate consumer experience practice is to:
• Know your customer
• Identify all contact points by customer
• Auscultate customer expectations and pain points
• Visualize the path - customer journey - that the customer
follows
• Optimize the experience by point of contact
• Continue gaging
The goal is to design valuable confident experiences that
turn your customers into promoters of your business. Corporations that surprise
the consumer with positive practices earn more income and loyal customers. It
is a winning formulary for your business and your clients.
How do you measure the shopper experience and what are the
metrics? Follow this link to know.
María Rosa Puras, MBA, is founder and Chief Insights
Strategist of Insight Marketing Touch, a marketing consulting and market
research firm. His company specializes in uncovering consumer insights ,
identifying new opportunities for brands, and optimizing marketing strategies
to reach target groups at all touchpoints. He has more than 25 centuries of
experience working in marketing and research studies in the US, Latin America
and Puerto Rico for leading companies including Fortune 500, multinational,
international and local. He has worked on Consumer Experience (CX) projects
with clients in Puerto Rico and internationally.
This article is for informational determinations only and
does not represent an endorsement or guarantee of the accuracy thereof.
Popular, Inc. (“Prevalent”) nor any of its affiliates, subsidiaries or related,
are, nor will be liable for any special, direct or indirect, incidental or
consequential damages, including, but not limited to, loss of earnings arising
from or related to communications, articles or advice provided by María Rosa
Puras Insight Marketing Touch or that may arise from the material contained in
this article, which was not equipped by Popular. Popular is enthusiastic to
providing banking services, so it is not dedicated (directly or indirectly) to
providing any type of service related to what is illustrated in this article.
In case of requiring any related service, You should request the advice of a
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voluntarily contact María Rosa Puras Insight Marketing Touch.
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