Consumer experience (CX): key to the success of your business

How to implement the consumer experience practice in your business?

No matter the size of your occupational, knowing the consumer experience is vital to retain and acquire more customers. A simple way to integrate consumer experience practice is to:

• Know your customer

• Identify all contact points by customer

• Auscultate customer expectations and pain points

• Visualize the path - customer journey - that the customer follows

• Optimize the experience by point of contact

• Continue gaging

The goal is to design valuable confident experiences that turn your customers into promoters of your business. Corporations that surprise the consumer with positive practices earn more income and loyal customers. It is a winning formulary for your business and your clients.

How do you measure the shopper experience and what are the metrics? Follow this link to know.

María Rosa Puras, MBA, is founder and Chief Insights Strategist of Insight Marketing Touch, a marketing consulting and market research firm. His company specializes in uncovering consumer insights , identifying new opportunities for brands, and optimizing marketing strategies to reach target groups at all touchpoints. He has more than 25 centuries of experience working in marketing and research studies in the US, Latin America and Puerto Rico for leading companies including Fortune 500, multinational, international and local. He has worked on Consumer Experience (CX) projects with clients in Puerto Rico and internationally. 

This article is for informational determinations only and does not represent an endorsement or guarantee of the accuracy thereof. Popular, Inc. (“Prevalent”) nor any of its affiliates, subsidiaries or related, are, nor will be liable for any special, direct or indirect, incidental or consequential damages, including, but not limited to, loss of earnings arising from or related to communications, articles or advice provided by María Rosa Puras Insight Marketing Touch or that may arise from the material contained in this article, which was not equipped by Popular. Popular is enthusiastic to providing banking services, so it is not dedicated (directly or indirectly) to providing any type of service related to what is illustrated in this article. In case of requiring any related service, You should request the advice of a competent professional and the one of your preference. Widespread is not, nor will it be liable in any way as a result of any related action if you decide to voluntarily contact María Rosa Puras Insight Marketing Touch.

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