Is your business accessible to people with functional diversity?

Accessibility is more than automatic doors, transferable chairs and ramps. There are a variety of elements that make a business more accessible. Consumers, including people with functional diversity (physical, cognitive or psychological conditions), want and need to purchase products or services, but when a company makes participating in its offer difficult, they will look for another that is more accessible.

Creating a more inclusive business helps the participation of people with functional diversity in the market, while providing your business with new clients and positively reinforcing the image of your company.


We share some elements that you could implement in your business, to make it more accessible:

• Have a counter height that is convenient for wheelchair users to make payments comfortably.

• Install touch buttons on the number pad of POS terminals so the blind can easily enter their PIN.

• Keep the corridors of your premises clear and with enough space for the comfortable movement of people who use mobility aids.

• Respect the importance and role of service animals. They are not recreational pets, but helpers trained to perform specific tasks for the well-being of their owners.

• Provides printed material in braille (menus, relays, business cards, etc.). Also make sure that the signs in your establishment have Braille writing to identify important spaces.

• Require your customer service employees to always have a pen and paper available so they can exchange notes with customers who cannot communicate verbally.

• Add alternative text to images on your website so that visually impaired readers can convey the information from the image to them. Also, it helps them to think long and easy links to click . For example , instead of posting “Click here to access our offers”, use “Click here to access our offers ”. This will make him easier for them to navigate with your assistive technology.

Not everyone has had the opportunity to meet a person with functional diversity, therefore, it is important that you tutor your employees on the best way to serve them. Some important points are:

• Don't assume your abilities; ask if they need help and how they would like to be assisted before taking action.

• Talk to the person with disabilities directly, not through their companion, unless they explicitly tell you otherwise.

• When you help a visually impaired person navigate the premises, offer them your arm and wait for them to accept it. Also, let the client know when you are leaving their side.

Designing an accessible business is a good sign of social commitment, in addition to helping to increase sales because you expose your brand to a new segment ready to participate in your offer.

This article is informational and organizes not represent an endorsement or guarantee of accuracy. Popular Inc., like its affiliates, subsidiaries or related, are not and will not be responsible meant for any special damages, direct or indirect, as a result of the information contained in this article. In case you require any type of advice, you should always request it from a competent professional of your choice.

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