The Department of Business Administration of the USC
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Another crucial variable is to know well the marketplace to
that you belong. "If you do now not recognize your marketplace, it is very
smooth to create communications which can be too vast or that don't correspond
to the needs of your clients,"
elucidates Zach Beatty, Promotion manager of Blue Fountain
Media, in an convention with the virtual medium Business Insider. “
This may be difficult for new manufacturers. If they are
trying to appeal to too extensive an target audience from the start, they are
able to turn out to be alienating capability customers, ”says Beatty.
For his component, Hernández Acosta emphasizes which you
need to establish a dating along with your target market —a conversation in
which the patron feels that they could “co-create” with the logo.
"Today, people are looking to feel a part of
corporations," says the professor.
“There are brands that are very selfish, that believe that
they are the center of the universe. People are not looking for that.
They select manufacturers with which they feel a part of the
verbal exchange or the network. For this cause, look for what things you've got
in common along with your customers and you'll realize that that is well worth
plenty ”, points out the director of the Department of Business Administration
of the USC.
Be precise
In phrases of brand positioning, the professor recommends
staying far from the opposition and searching out possibilities to serve a
market that isn't always being served by means of others within the industry.
In quick, discover your area of interest.
"It sounds strange, but you should create a monopoly
condition," stocks Hernández Acosta. "Develop a situation in which
humans cannot evaluate you to others."
Maybe it's a detail, a complementary product, the guarantee,
the provider, the region; look for that detail so as to make you unique,
concludes the teacher.
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