Top 10 Ways to Improve Your Local SEO Right Now

 



Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a detailed location. This strategy relies on marketing your brand, products, and services to local leads and customers.

Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. @ read more thedelightbeauty

Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic.

1. Create a Google Business Profile

Optimizing your Google listing (aka your Business Profile) is perhaps the most effective way to rank higher on Google Maps as well as gain perceptibility in Google Search local results. In order to get access to your Business Profile to make these optimizations, however, you need a Google My Business account associated with that profile. Once you provide all of the requested information in your Google Business account dashboard, all of that data will be added to your Business Profile, which appears in Google Search local results, the Google Search Data Panel, and Google Maps.

To optimize your Business Profile on Google, ensure that you:

📍 Are your listings optimized for local search? @ read more beautycrazepro

2. Get Regular Reviews from Happy Customers

Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local clients to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations.

Here are some tips to encourage customers to leave reviews:

3. Optimize for Voice Search

Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches.

Essentially, your clients use more long-tail keywords when doing voice searches compared with regular search. Because of this, you’ll also have to adjust the SEO of your content to fit the more conversational tone of someone speaking. For example, you’ll want to account for the traditional question starters (who, what, when, where, why and how). @ read more fortunetextile

It’s also crucial to consider user intent when optimizing for voice, as these searches are most often performed when the user needs a specific piece of information. If they’re baking and ask Alexa to convert tablespoons to cups, they’re expecting a quick and useful answer. If a potential customer uses voice search to ask what your business’s hours are, this information should also be readily available

4. Create Content Based on Local News Stories or Events

There’s nothing quite like authoring content that speaks or relates directly to a local issue to grab your local customers’ attention. @ read more businesstextiletech

Let’s say you’re a local real estate business. You can create different pages, one for each of your locations, where you can feature hyperlocal content around news events or changes in the local real-estate market. This plan could also help you get ranked for each specific location

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